Say sayonara to the days of compromising great flavor for less fat. Kettle Brand® Bakes have two new flavors, bold colors and a refreshed name that distinguishes them from the other guys. Unlike other baked chips that use potato pulp, flakes and mush, we only use real slices of whole potatoes, baked to perfection in three simple steps: slice, toast and season. Go ahead, try them. We know your doubts about baked chips will fly out the window once you crunch into these.